page title icon What is SEO & How it works? Step by Step Guide!

 

If you are struggling to get organic visitors to your bog or for your client, then be an action taker and do follow the methods that I am writing here.

Check where and what are you doing wrong. Follow these steps to increase your website/blog visitors and sales.

This SEO guide is for bloggers, small business owners & entrepreneurs. It is to help them to build an online presence on the internet.

What You Will Learn!

What is SEO & how it works?

Before we start talking about search engine optimization we need to understand how a typical search engine like Google works.

What is SEO - Beginners guide to search engine optimization

How does a search engine work?

Search engines literally scan the whole Internet for new things, when it finds something new it saves that in its database or library.
There are two processes used by search engines to scan the whole Internet and saving: Crawling & Indexing.

Crawling: It is the process of finding new web pages on the internet, they do it by using crawlers [also known as a robot, bot, or spider]. There is a set of extremely powerful computers that are given the task to find what’s new on the internet.

How do they crawl new websites?

There are many ways how google or other search engines finds your site. Common ways are by following a link from another website, through, sitemap or some manually submits a URL to google for fetching.

The name of Google’s own crawler is Googlebot. Find out how Googlebot crawls your website & how the information is processed here.

Indexing: This is the process using which search engines figures out the webpage is about [in our case it’s google]. They analyze all the texts, images, videos, etc in the page and saves it in their database.

Search Results: This is the process by which a search engine ranks a webpage for a specific “search query”. Search engines always try to provide you the most useful & relevant information available on the internet.

There are 200 search engine ranking factors used by Google to rank a website on its results page. Well, we’ll discuss the SEO ranking factors later in this article. For more info about how the search engine works read this.

Now, How does Google search works?

As an SEO our primary target is to rank a given website on Google. As because google is the market leader & dominates the global search engine market with a share of 92% the next competitor is Microsoft’s Bing with 2.44% market share, source.

So you can understand, it is important to know how a google search works, what’s the science behind it to be a successful SEO expert.

  • Discover: Google first crawls a piece of content using Googlebot.
  • Analyzes: It indexes the content (texts, images, videos) to understand the topic of the article.
  • Organizes: Google then performs categorization of the webpage in its library according to the topic of the content.

Now here the magic happens when a user searches for a particular thing on google.

Google first tries to understand the intent behind the search. For example, if a user types “How to….” this means that he/she searching for guides, if someone types “Google Pixel 3 vs Oneplus 7”, it is clear that the user is looking for a product comparison online.

Then it tries to match websites/web pages that it thinks must be relevant to the search query. The aim is to provide you with the most helpful search results.

The page where the search results are shown is known as SERPs, full form Search Engine Results Page. Make yourself familiar with this term for now on.

What is SEO & How it works? Step by Step Guide! 1
Search Engine Results Page or SERPs

You may wonder how google thinks which website to show?

Well, the basic algorithm they use here is the keywords that the user type on google. Google sees whether the keywords present in the website’s title, subtitles & in the body. Well, this is just one of the 200 google ranking factors that it uses to rank a piece of content. Like quality content, UI & UX of a website, website structure, site loading speed, etc.

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Search Engine Optimization a.k.a. SEO is the technique of bringing visitors/traffic to the website(s) from search engines such as Google, Bing & Yahoo, without using any paid method, i.e. the organic traffic.

What is SEO & How it works? Step by Step Guide! 2

How exactly does SEO work?

When people enter their query into the Google search bar, google gives an account of all the established websites related to that query.

Google checks on how you have used target keywords and the ones that match most with the query posed are selected.

Also in this way websites are ranked and they are made visible to the user according to their ranks from top to bottom. Let’s take an example to understand it better.

Suppose we type, ” digital marketing expert in Kolkata” and press search on google, Google will list down the websites having web pages related to Digital Marketing Experts based on the SEO metrics and how relevant the content is w.r.t search query.

Learn more about: How Google finds new websites, analyzes the content, & ranks it on SERPs

Here is a video from Matt Cutts, former Google engineer, explaining How Search Engines work!

And a great video by Hubspot

Why should you do SEO?

More the use of SEO, more success in digitally selling a product. There are so many online shopping sites and with the help of search engine optimization, one can increase visibility and popularity and hence result in gaining profit by selling more and more products via their sites.

“Search engines are the gateway of unlimited traffic that paid advertisements can’t provide you”.

Suppose your target keyword is “Best Digital Marketing Agency”, it is obvious that if you rank on the first page then you’ll get mammoth clicks and visitors to your site rather than sitting on the 100th page of Google.

To gain free traffic from the search engines you need to optimize your website/blog for more to be search engine friendly & optimized so that search engines can place your website ahead of others

Google has way too many websites and pages and the necessary traffic. Now if my page is on the 70th page on Google then my page would have probably no views because people will never scroll down to the 70th page, here is where SEO makes a difference.

With the help of SEO, the page which has SEO keywords that almost match with the words entered by the user then your page would show up first, thus you gain popularity as well as profit.

By using certain SEO techniques you can effectively increase the position of a website in the SERP and hence increase your website traffic.

This is why SEO is probably the most important thing about having a website – after all, you can have a very good website but what is the point if no one visits it and buys your product?

This is how it works.

Why SEO is important for business websites?

Just like I have mentioned above that how exactly does the SEO system work hence we can conclude from there itself.

The Internet has millions of websites but using SEO, makes your website more visible and more accessible to the users by matching the keywords used in the articles with the keywords entered in the search bar of Google, in this way increases the visitors & the sales.

Types of SEO

On-Page SEO: Optimizing the website & it’s content

On SEO is the optimization we do on the website. Everything from website UI & UX, image, URLs to content optimization comes under on-page SEO.
This is the only part of the search engine optimization that is directly under our control, we can do whatever changes we want whenever we want.

We are going to discuss the things falls under on-page SEO in this section.
To start, first, we need to understand what is a “search query”, you might have heard this term before and of course I used this term in this article above.

Search Query is nothing but the search phrase a user types on google to search for something. For example, someone wants to know if there is any good SEO institute in a particular location, he/she will type something like this on google “Best SEO institute near me”, this is a search term.

Off-Page SEO: Promoting the content & building links

Off-page SEO is where you have to get creative to rank your website. As said earlier, off-page search engine optimization is not in your control, we need to execute our SEO strategy carefully.

The aim of this off-page technique is to promote your website or content that’ll bring your visitors to your site & backlinks that’ll help you to increase your site’s authority.

Here we’ll discuss whats is included in doing off-page SEO, what are the top factors, the pain, and the gain in doing those things..

Local SEO: Ranking local business website

This is the new type of new and also as important as the previous two types. Local SEO means optimizing local business websites to rank for a local search query or you can say a local keyword. Like for example “best SEO service in Kolkata”, the latter part “in Kolkata” means the user is searching for local SEO service providers in Kolkata.

Local searches are increasing day by day and to dominate the local search results you’ll have to optimize your website for those keywords.
One of the best ways to optimize and rank for local keywords is by listing your business with Google My Business, Bing Places & local business directories.

What is SEO & How it works? Step by Step Guide! 3
Example of a Google Local Listing

Negative SEO: Saving the site from spammers

Negative SEO is the process of using black hat SEO techniques for decreasing the ranking of a competitor website. This has become a nuisance nowadays where individual or SEO companies doing negative SEO to de-rank their client’s competitor websites.

The most common way of doing negative SEO is to buy & send thousands of spammy links to a website.

So, it a good habit to check your google search console for new indexed backlinks once a month. If you see any spam site pointing to yours just disavow them using google’s link disavow tool.

Check this article by SEJ, where they point out some common negative SEO techniques.

One important thing that I’d like to bring to your notice is that apart from different types of SEO, there are also different methods of doing SEO. They are:

White Hat SEO

White hat SEO refers to the search engine optimization of a website following the ethical techniques & guidelines as published by google webmaster. It means using too cheap tricks, no spammy or keyword stuffing your site, etc. Find all the google webmaster guidelines here.

Black Hat SEO

Black hat SEO refers to the unethical processes involved in doing SEO. There are many black hat SEO techniques like door away pages, buying links, scrap content, cloaking, redirects, and so on.
If you following these techniques whenever google finds out about your wrongdoing it’ll penalize & blacklist your website forever.

Grey Hat SEO

Gray hat SEO as the name suggests it consists of both white hat & black techniques. Grey hat techniques are a risky business, it can deliver super-quick results & if anything goes south then your site gets banned.
One of the best gray hat techniques that every SEO expert & agency use is PBN, i.e. private blog network.

Major Google SEO Algorithm Updates over the years

Google spends billions of dollars to perfect its a search engine. It is obvious that it doesn’t want any SEO to crack it’s code and rank websites. So it makes frequent changes to its search algorithm.

These are frequent updates on are a daily basis or multiple times over a period, these types of updates normal, the impact is generally low and is of no worry for the SEO community.

But there are some updates that are termed as broad core updates. Google release the news of an update it has made only if there is any major change to the ranking system or new features are added.

There some major google core updates that changed the way SEO used to be done. They are:

  • Panda
  • Penguin
  • Hummingbird
  • Rankbrain

Some latest google algorithm updates:

  • BERT
  • Medic

Check out all the latest Google SEO updates to date documented on Moz.

Some Important On-Page SEO Techniques You Should Know

At first, you need to know what are keywords, because the gist of search engine optimization is to match a website’s content to the user’s search queries.

What exactly are keywords?

Keywords are search queries that a user or person types in a search engine to search for something on the Internet. Keyword research and optimization is a fundamental step to SEO.

So first of all to write an article that would earn you the approval of SEO is to find moderate keywords that more and more people use while searching for a particular item.

Keywords basically search queries that a user or person types in a search engine to search for something on the Internet.

There are keyword research tools that help you find the appropriate keyword list. When you get the keyword list, you take the words most used and use them in your article so when the next time people enter those words, our search engine and then makes your article visible to the user.

Some of the keyword searching tools are Google Keyword Planner, Semrush, Ubersuggest, etc.

Types Of Keywords

Seed Keyword

Single-word generic keywords. Example: “Smartphone”, High Search Volume, Difficult to Rank.

Broad Match Keyword

These are single word generic keyword followed by another word. Example: “Samsung Smartphones”, High Search Volume, Also Difficult to Rank.

Long Tail Keyword

These are long keywords generally 3-5 words. Example: “Samsung smartphone under 5k”, Generally this type of keywords have medium difficulty and is much easier not easy though to rank on SERPs.

Types of Keyword based on Search Intent. They are:

Informational

Informational keywords are those when a user searches for obtaining information about a particular topic. For example, “How to, DIY guide, What, How,” these are informational keywords. They have less commercial value to marketers.

Buyer

Buyer keywords are those which have a very high commercial intent, ie., the user is searching to buy something. “Where to buy iPhone covers online”, this keyword a buyer keyword, the sole purpose of this keyword to buy the product. This type of keywords is the most important to marketers.

Navigation

Navigational keywords are those when a user searches online to navigate some other website. Like someone searches for “Facebook login page”, this type of keywords has zero commercial value to marketers.

Keyword Research – Science of finding the right keywords to rank websites

Keyword research is undoubtedly the backbone of SEO. Without proper keyword targeting one can’t bring targeted and quality traffic to a website.

You have to be a master of keyword research to be an SEO Expert. We need to find what a user must be searching on google about a particular topic. There are certain metrics we following to select the right keywords to target & rank on the search engines. The search intent & value of a keyword are some key metrics that everyone follows.

To understand the value of a certain keyword you need to know what is CPC.

CPC – Cost Per Click

According to Google: The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad.

The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.

In simpler terms:

For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate (CTR) of 2%.

1000 impressions x 2% CTR = 20 click-throughs

$10 CPM / 20 click-throughs = $.50 per click (source)

There are various keyword research tools paid and free that will help you to do your research for profitable keywords. The data provided by them are experimental, not actual only google knows the correct search volumes of a given keyword.

Primary tools for keyword research

1. Google Keyword Planner

Google’s own Keyword research tool, this tool is a must for doing initial research. Fairly Accurate. To get the most out of this tool run a paid campaign.

2. Semrush

Keyword research tool of Semrush is very good, I personally recommend Semrush tools.

A great feature of the Semrush Organic Keyword Research tool is you can see the keyword difficulty score and the SERPs result.

3. Moz Keyword Explorer

Home to 500,00+ SEOs and top online marketers, Moz has some amazing tools to give you the edge over your competitor.

Moz Keyword Explorer features keyword suggestions, mentions, difficulty & SERP analysis.

4. KWfinder

This freemium tool is one of my favorite for keyword research. Results are accurate, it shows SERPs view, KD, etc.

Limitations: 10 searches per 24 hours only.

5. Keywordshitter

This tool is a gold mine, as the name suggests it gives you 100s of keyword suggestions for your seed keyword.

6. Keywordseverywhere

This basically a chrome addon, simple yet powerful. When you search for something on search engines, Amazon, google keyword planner etc it shows the keyword monthly search.

You can save the keyword & also you can analyze keywords of any page using this plugin.

Tools for finding Medium & Long Tail keywords.

Best tools for finding medium & long-tail keywords:

LSIGraph.com

A great tool for finding long-tail queries about any seed keyword.

LSI graph is good to for finding long-tail search queries for a seed term. Suggest provided are less but effective.

Answerthepublic.com

As the suggests this is designed to provide you with people’s problems, questions, etc, find those queries of people and provide them the solution.

Keywordtool.io

This tool with ubersuggest is the best for medium and long-tail keyword research, it provides you keyword suggestions for google, bing, youtube, amazon, aliexpress, etc.

Neil Patel’s Ubersuggest

Ubersuggest is far the best tool it provides ample suggestions for any given seed keyword.

After conducting the search, list down your profitable keywords and use them in your website description, title, posts, services, etc.

For bringing more visitors and sales conversion, regularly write blog posts targeting sudden keywords. This is very effective nowadays!

Google’s Related Searches

This is a perfect place to find some great keyword ideas that too provided by google.

How to select profitable keywords?

I want you a basic idea of how to choose profitable keywords to target. There are various posts available in a google search.

The aim is to find search queries that have good search volume, medium competition, and low CPC.

Here google keyword planner, Semrush, KWfinder, etc. can help you to determine valuable keywords.

Website Optimization – best practices

1. Domain

The first task is to buy a top-level domain like .com, .net, .info, .co etc. Buy a domain that can be transformed into a brand.

A domain should be selected while keeping in mind that it should be catchy and easy to remember, try not to include numbers and hyphens.

2. SEO Friendly URL structure

There are various types of URL structure available like these ones:

permalinks setting wp dashboard

Out of them, a Post name is recommended for using a URL structure. Because .1% weightage is given to good URL structure when it comes to on-page SEO.

It is always a good practice to have your targeted keyword(s) in the URL slug.

3. Website navigation

Website design plays an important part in user experience. make your menu is simple so that people can easily click & navigate your website easily.

4. HTML, CSS & JS Minification

HTML, CSS & JS, three predominant coding languages used in website development. This code takes up a lot of space which increases the site loading speed. Minifying them saves you a lot of space and also reduces the size of your website gradually.

5. Site loading speed

This is a vital thing, if your website takes to much time to load then you should worry about that. If the site doesn’t load fast then the user may close your website and leave. This will result in a bad user experience.

 Content Optimization – Optimize for humans

As the legends say, “Content is the King”.

You have to write better content for human readers and optimize it for the search engine. Don’t just write for robots.

Content optimization has different types, many experts follow different techniques.

So, how does a well-optimized content looks like?

Content Optimization Checklist:

  • One that can be properly indexed by spider crawlers, should have proper interlinking and outbound links.
  • Not more than one h1 header must have at least 1000+ words error-free.
  • Well-optimized content should have the following:
  • One H1 tag.
  • It can have multiple h2, h3, h4 tags as far as it makes sense. Don’t go below h4.
  • Good Readability score.
  • Not more than 20 words in a sentence.
  • Optimum use of headings & subheadings.
  • Containing frequent paragraphs
  • Written in plain simple language.
  • Bold text & italics for target keywords.
  • Must have images and videos where applicable.
  • The content must be a minimum of 1890 words in length [A search by Neil Patel & Brian Dean found out contents that ranks on Google’s first page contain at least 1890 words].
  • Content must link to other related posts[internal linking].

Point to remember:

Beneficial to link out to other websites for reference[outbound link].


Also Read: How to start your own blog –  Step by step guide


Meta Descriptions and Post Titles

How to write SEO Post Title Meta Description Perfectly, what is seo

Meta descriptions are a short description of any website, post & page that is picked up by a search engine while showing them on SERP.

A good meta description can increase your CTR[click through rate] and boost the rankings.

How to write good meta descriptions?

It should be between 240 – 280 characters, must have your important keywords, don’t do keyword stuffing, & write in plain easy to read language.

Post Titles

This is very important to write catchy headlines or else few people will click on your site’s links.

According to coschedule: Headlines with approx 6 words tend to earn the highest number of click-throughs.

Use your keyword at the beginning, search engines prefer that, keep it short and precise.

A good post title must have call to action words like Get It Now, Get Started Today, Free Shipping, Buy Now, etc.

Having a call to action words in titles can effectively boost your CTR.

If you’re unsure about how to write a powerful headline use this tool offered by coschedule to analyze your post titles.

Recap:

  • A good post title/headline must contain the keyword at the beginning.
  • Must have call to action words.
  • Must have a mixture of emotional & uncommon words.
  • Must not exceed more than 6 words.

Points To Remember:

Content doesn’t go viral the Headlines do.

Images Optimization

Image optimization is no big deal it is done in two very simple steps.

  1. Giving Alt Tags to your uploaded images.
  2. Compressing & resizing the image for use.

Alt Tags for Images:

What is SEO & How it works? Step by Step Guide! 4

Though nowadays anyone hardly gets views from google images and google AI is powerful enough to make use of your image’s title or name as alt tags.

But it is beneficial to provide alt tags to images that are used in blog posts and elsewhere.

Compressing & resizing an image for use:

One should always compress & resize large images to an appropriate size. Else your site will load super slow.

There are many free online tools the make you compress and resize images efficiently.

Tips:

Always save image names like this dsc0000124.jpg to this Picture-of-black-Puppy.jpg.

This helps in case you don’t provide alt tags to images and also a very good practice for SEO.

Schema Implementation

Schema is a set of structural data vocabulary which helps search engines to better understand certain elements on your web page. These are also known as markups, as it helps to highlight an important set of data to be indexed by search engines.

Schema helps to increase CTA’s i.e. click-through rates as it displays the markup data on the SERPS, see image below.

Schema helps google understand the content on your site better, who wrote it, does it contains any reviews, any events you mention, etc.

Makeup data can help you show rich snippets, rich cards & some time the knowledge graph on SERPs.

What is SEO & How it works? Step by Step Guide! 5
Example of recipe schema

Most used/popular schema are:

  • Review
  • Places
  • Local Business
  • Events
  • Product
  • Articles
  • Recipes

This article on SEMRUSH has all the things you need to know about Schema.

Bounce rate

An important on-page metric that google sees on a web page is that how much time a person spending on a particular page. The more time means the person is getting meaningful information. And google pages with low bounce rates get an increase in google ranking.

It is important to make sure that visitors to your website must remain for some time, they should close your website immediately after visiting it, this will have a negative impact, google will think your website /website content is not good enough for your visitors.

Common things that lead to higher bounce rates are:

  • Website loading speed
  • Low-quality content
  • Bad website design
  • Nonresponsive on smartphones.

Make sure you provide a neat and clean website UI & UX to your visitors with lots of helpful content to that they spend time on your website to read whatever you’re offering them.

Off-Page SEO Techniques – Promote your content everywhere

Writing a good article is just half the job, actively promoting it is necessary to reach more people. In this way, we increase visitors to our websites. This requires considerable effort and some out of the box thinking.

Below are the few ways to promote your content online.

  1. Search Engine Submission
  2. Social Bookmarking
  3. Web 2.0
  4. Blog Commenting
  5. Guest Posting
  6. PDF & Photo sharing
  7. Article Submission
  8. Blog Submission
  9. Directory Listing[Blog & RSS]
  10. Classified Websites
  11. Press Release
  12. Wiki Backlinks
  13. Youtube Video
  14. Infographics Sharing
  15. Q/A Sites
  16. Forum Postings
  17. Cross Promotion
  18. Make partnership with other bloggers in your industry
  19. Email people to share your content with their network.
  20. Create a slideshow and share it on SlideShare

Link Building – Increase your Site Authority

What is Link building?

Link building is the technique of creating high-quality inbound links from authority websites back to your site.

Over the years the importance of link building increased exponentially.

Why are backlinks important for any website?

Backlinks are damn important because good high-quality backlinks for high authority websites provide trust, boosts citation, increase domain authority & helps in ranking high on the SERPS pages.

When a search engine finds that your website has backlinks from trusted high authority websites it considers your website to be of high quality also.

Thus, giving a boost in the overall rankings.

DoFollow and NoFollow Links

Dofollow backlinks are those backlinks that pass link juice to your website.

Nofollow backlinks don’t pass link juice. Most of the backlinks that you’ll make will be nofollow.

Types Of Backlinks

  1. Profile Backlink
  2. Blog Commenting
  3. Guest Posting
  4. PDF, Slide & Photo sharing
  5. Article Submission
  6. Blog Submission
  7. Directory Listing[Blog & RSS]
  8. Classified Websites
  9. Press Release
  10. Wiki Backlinks
  11. Video Sharing
  12. Infographics Sharing
  13. Q/A Sites
  14. Forum Postings
  15. Buying Links
  16. Link exchange
  17. Link Round-Up
  18. Find Broken Links & Replace them with yours
  19. HARO
  20. 301 redirect
  21. PBN

P.S. I will shortly write another post describing all of the above techniques soon.

How to create backlinks effectively & efficiently?

Anchor Text: It looks like this

<a href="http://www.example.com">Example Anchor Text</a>

This is a clickable text.

Naked URL: It looks like this “http://www.example.com”

Learn more about Anchor texts and naked URL, refer to this guide by Moz.

Use these search parameters for opportunities:

  • Keyword + “resources”
  • Keyword + “useful resources”
  • Keyword + “helpful resources”
  • Keyword + “links””
  • Keyword + “useful links”
  • Keyword + “helpful links”
  • Keyword + inurl:”resources”
  • Keyword + inurl:”sites”
  • Keyword + inurl:”links”
  • Keyword + inurl:”other sites”
  • “Keyword” + link roundup
  • “Keyword” + best articles

Backlinks On Social Sites

Backlinks on social media generally don’t get indexed by search engines but give signals that your site has a social media presence.

Always link back to your website from your social media profile to let readers visit your website.

Technical SEO

This is the part that you may need to put some extra effort into. Technical SEO helps you to fix any issues related to your website, duplicate content issues, broken links, and other important things. If this left un-checked then you’ll see a fall in your current ranking.

SSL Certificate

Search engine giant Google has announced that websites having an SSL certificate will rank higher than those don’t have.

SSL certificate means it is safe to visit, navigate, signup, and even purchase from those sites.

If you can’t afford a premium SSL certificate, implementing free ones will also do the work.

Website Loading Speed Optimization

Another big factor in technical SEO  is website loading time, if one website takes too long to load, visitors will leave your site.

Hence, a decrease in dwell time or high bounce rate close to 100%, this will send a negative signal to search engines and your website will be demoted in rankings.

FYI: E-Commerce giant, Amazon loses about 1 billion dollars each time the sites take more time to load.

UI & UX

It is important that your website should provide proper navigation for the visitor to browse through the website.

Error 404 Pages

Make sure there are fewer error 404 pages on your site, redirect them to other URLs. Periodically check for error 404 pages.

301 Redirection

This redirection is permanent and uses it carefully if you use 301 redirects, then total SEO juice of that URL will be transferred to the new URL.

Google, Bing & Yandex webmasters

This is the place where you submit your website to be indexed by search engines. Here begins your basic site audit.

Occasionally check for website crawling issues, rankings, sitemap submission, HTML improvements, backlinks, etc.

Google Analytics

It is the mother of all analytics, here you can perform endless tasks from seeing the behavior of visitors, setting goals to tracking conversions.

What is SEO & How it works? Step by Step Guide! 6

Set up a google analytics account, get your tracking id put it on your site. After 1 or 2 days you can see visitor data on the analytics dashboard.

Fewer HTTP requests

Reduce the HTTP request made by your server, else it will slow down your site.

Minify them into one central file.

Fixing Duplicate Content issue using Canonical URLs

The rel=canonical element often called the “canonical link”, is an HTML element that helps webmasters prevent duplicate content issues.

It does this by specifying the “canonical URL”, the “preferred” version of a web page. Using it well improves a site’s SEO.

In simpler terms.

A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs.

This means that search engines can then potentially index one content under different URLs, meaning that it will look like a site with duplicated content.

Link disavow

Link disavow means deleting spam URLs that are linked to your site. Linking to spammy domains can cause search engines to flag your website by penalizing it.

SILO structure – Organize your website content

What is SEO & How it works? Step by Step Guide! 7
Website SILO Structure. Source: Quora

What is SILO?

SILO means to organize bulk items into specific categories.

Silo in SEO means to group related content on your website together in an organized manner.

A good planning is needed to come up with a website design that links and categorizes everything together in a systematic way.

Why use SILO architecture for your website?

SILO makes a user easy to navigate faster throughout the website, search engines are able to understand your website in a better manner and hence you get a boost in rankings.

For more information on SILO read this article by Ryan Stewart.

Crawling Issues

Use google search console and bing webmaster tool to see how your site is being crawled each day. Is there any issues with crawling, or if there is any coverage issue because of wrong robots.txt settings.

You have to know How to Fix Crawl Errors in Google Search Console, if not read this article by moz. It will help you to understand.

Site Audit

This falls under Technical SEO, an SEO audit is done to see if there any further optimization is required or not. SEO audit helps to find out errors within the website structure, loading speed, duplicate content, error 404, duplicate meta & titles, etc.

It’s very important to audit your website once in a while so that the overall SEO health of the website doesn’t decrease.

There great freemium SEO Site Audit Tools available Online like SEMrush, seositecheckup, screaming frog spider, seo powersuite etc.

Use these online and offline website audit tools to keep your site health and SEO score high.

Find your website current speed and issues

Website loading speed is crucial nowadays, slowing loading website now will be penalized by Google.

If your website loads damn slow you’ll rankings will go down the passage.

Use Google Page Insights to look for a possible issue and find out the solutions.

More Tools:

  • Webpagetest.org
  • GTmetrix.com
  • tools.pingdom.com

Submit your website to Google Search Console & Bing Webmaster

Searchings like Google, Bing & Yandex, provide their own search console dashboard, where people can submit their websites to be indexed by those search engines. This is very helpful for webmasters as it provides you with a lot for data related to your website.

What is SEO & How it works? Step by Step Guide! 8
Google search console dashboard

Inside Google & Bing webmaster dashboard you can see reports like how your website is performing, how many keywords you’re ranking for, backlinks to your site, crawling issues, website error, and many more.

Web Hosting: Importance of a Good Web Host

Always look for a good web hosting company that will provide you with 99.9% uptime, 24/7 tech support, and WordPress optimized hosting.

A bad host can considerably slow down your website, increasing in loading speed, thus your bounce rates go high up.

Google uses website bounce rates to determine how much time a visitor is spending on your website and will rank according to that.

To know more here read this article on Web hosting.

To speed up your website, even more, you can opt for a content delivery network i.e. CDN services.

Content Delivery Network – What is a CDN?

A CDN or Content Delivery Network helps to improve site rendering speed and performance. Thus making your site load faster than before.

What work does a CDN do?

Well, the basic one is: Your website will be rendered to a visitor from a server closer to this location.

Others:

  • Improve page load speed
  • Handle high traffic loads
  • Block spammers, scrapers and other bad bots
  • Localize coverage without the cost
  • Reduce bandwidth consumption
  • Load balance between multiple servers
  • Protect your website from DDoS attacks
  • Secure your application

Tips:

It is recommended to use CDN for your blog/website. For starters, you can use free ones like Cloudflare Free CDN.

More about CDN:

  • https://www.incapsula.com/cdn-guide/what-is-cdn-how-it-works.html
  • https://www.cloudflare.com/learning/cdn/what-is-a-cdn/

Best SEO & other related plugins for wordpress:

  1. Yoast SEO Plugin
  2. All in One SEO
  3. Google Analytics
  4. Google XML Sitemaps
  5. The SEO Framework
  6. SEOpressor
  7. Smush Image Compression and Optimization
  8. SEO Redirection Plugin
  9. Redirection
  10. WP SEO Structured Data Schema
  11. Markup (JSON-LD) structured in schema.org
  12. W3 Total Cache
  13. WP External Links
  14. Imagify Image Optimizer
  15. WP Fastest Cache
  16. LiteSpeed Cache
  17. WP Super Cache
  18. W3 Total Cache
  19. Broken Link Checker

Some important SEO ranking factors in 2020

Authority

Authority here means that you as a website have all the required knowledge on the topic of your website. For example Techcrunch is a authority website in the Tech news field. The benefit that this type of website enjoys is that google ranks its content on the first page with a few minutes of publishing.

Relevancy

Relevancy means how much or to what extent is your website content relevant to the user’s search query. More relevancy=increase in ranking.

Quality Content

One of the important parameters is quality content. Low-quality content can outperform a well researched in-depth article written in a simpler language. Good content = visitors staying on your site & share your content on social media.

Backlinks

Powerful backlinks from authority and your topic related sites can skyrocket your rankings in the SERPs. Many such case studies are available on lone check them out.

Mobile First

Is your website mobile friendly? Google has released mobile-first indexing. It means it will first index the mobile version of your website then the desktop version. Make sure to implement AMP on your site if your theme is not mobile responsive.

What is the future of SEO?

what is seo & how it works, search engine optimization guide, seo guide, seo for bloggers & entreprenuers

The ultimate motive of the internet and google is to increase traffic and site usability.

So day by day Search engine optimization shortly called SEO will keep gaining fame and will become widely accepted and adopted in the upcoming days because as more and more algorithms would be added to a search engine and it would be more optimized it would produce more and more relevant content to people and hence, in turn, keep fulfilling the purpose of it that is to increase traffic.

Then Businesses will start adapting this trend to rise to the top list of searches on Google which would help them earn more and more profits and make their business highly popular.

This could become a definite platform for marketing. Thus we can see bright prospects of SEO in the future. Its growth would be constant.

Resources:

  • https://www.bruceclay.com/in/seo/siloing.html
  • https://www.searchenginejournal.com/seo-101/
  • https://www.searchenginejournal.com/seo-guide/
  • https://backlinko.com/google-ranking-factors
  • https://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/
  • https://blog.hubspot.com/marketing/headline-writing-tips
  • https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Learn Search Engine Optimization: Free SEO Tutorials

  • https://www.tutorialspoint.com/seo/
  • https://www.udemy.com/courses/search/?q=seo&src=ukw&p=1&price=price-free
  • https://support.google.com/webmasters/answer/7451184 [Google’s own SEO guide for beginners]

Let me know what you think of this post in the comments section!

 

 

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