If you’re looking for the best digital marketing company in Kolkata for your business then we can certainly help you achieve success online. There is a demand for qualified digital marketing experts in Kolkata & and we’re ready to take the challenge.
Let us start with the most obvious question…
This question will occur in everyone’s mind when they hear about SEO or digital marketing, how it can help their business?
In this world of digitization where any and every work is done through the internet, the field of Marketing also has taken a revolution.
From promoting products via newspapers and mass media like television and radios it now resorts to the wide digital platform which in no time helps the market growth worldwide.
People from far off countries and continents can also get access to the product one is marketing from India. This helps India markets and the Indian economy to grow.
Thus digital marketing has become a very important source for businessmen and also Indian government. Many software has been made to make digital marketing easy, among them the best method developed which is now a very popular and important method is SEO.
SEO stands for Search Engine Optimization. It is the way that refines the search for a product and directly guides the user to the product he is searching for.
It minimizes the search using definite keywords found in the searches typed in. This has made digital marketing easy for marketers as well as for people who want to buy things online or search for a particular kind of product.
Wikipedia gives us the definition of digital marketing that says, ” Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.”
So we know that digitally promoting, buying and selling goods or most importantly advertising is called digital marketing.
There are certain primary fundamental points which need to be kept in mind to become successful in digital marketing and they are as follows:-
Website design is a very important factor. Just like a shop needs to be well decorated to attract customers, in the same way, one must make the website so attractive that there is more traffic on your website which will, in turn, make your website more popular.
So the most significant and first step is to design a website as classy as possible. Search Engine Optimization has given a new appearance to digital marketing hence one must use SEO keywords while writing their articles and stuff so that it comes up in the list of websites that is its visibility is increased and gradually it comes up the ladder.
Content Writing is another most important and basic requirement for digital marketing.Without content, there is no product, no product no advertisements, no buying, no selling and hence no digital marketing so we see that content writing is the very basic.
The better one is with content the more popular he would become. There is other basic stuff which you would have to research on totally.
Online Advertising:- Advertising is very important as far as digital marketing is concerned because marketing requires advertisement which infers that digital marketing requires digital advertisement.
To popularize something we must choose a place where most traffic is there. Today Social media is the place where almost each and every person is present.
Social Media Marketing:- There is no better place than social media to advertise. More and more people will see, like, share, comment, review, show interest. Facebook, Instagram, etc has billions of users where potential buyers roam.
There are many types of digital marketing and they are named as follows:-
There are many other types of digital marketing but one must know about these ten fundamental marketing types which are the most primary.
Providing a digital marketing overview for you and the terms that you need to know:
Already discussed above it is the art of increasing the rankings of a particular website higher up on SERPs. There are over 200 ranking factors that Google uses to rank sites on its results page.
As the same suggests, it is marketing your website/business on search engine result pages i.e. running advertisements on Google, Bing, etc.
Search engine marketing or SEM is the technique of promoting a website on search engines like google & bing. It is mostly done to increase website visibility, increase in traffic, visitors & eventually sales.
This is one of the primary website analytics tracking software that is used by digital marketing professionals to access various useful metrics about the client’s site performance.
Google Analytics provides us with useful data related to a website to measure, analyze and use it to further improve overall performance like SEO, SEM campaigns, UI & UX, etc.
Currently, over 2 billion people in the world are online on social media sites like Facebook, Instagram, Reddit, Twitter, etc. So, social media sites have become an important place for brands to have a presence on major social media sites to reach out to the masses.
The most popular social networking site in the world has a monthly active user base of over 1.5 billion. And marketers too took notice of this and started heavily advertising on this platform. One of the best places for branding and creating a follower base.
Unlike other platforms, it is a social networking platform for professionals, recruiters, marketers, brands, etc. It is a B2B place. Good place for B2B ads.
Everyone’s favorite short messaging service Twitter. This platform used by brands, influencers, famous persons to share the latest updates. Twitter Ad is a great tool to drive visitors, run brand awareness campaigns and increase followers.
Video is the next big thing on the internet it is estimated that people will consume more video content than any other type of content in the future. Youtube is the second biggest search engine after google. Video marketing on youtube can enable you to reach out to a number of people.
Email marketing is one of the oldest forms of internet marketing that dates back to the 90s era. Email marketing is one of the best ways to increase sales from loyal customers, the best medium to educate people/customers about new product/service features i.e. drive awareness, etc. Till today all top brands, small to big enterprises rely on email marketing.
This is a type of ad campaign whose aim is to collect specific information for visitors, customers, or someone who is interested in a product/service. E.g. collecting information like phone number, email id, address, etc.
Online display advertising is putting up image ads on searchings or on other sites where you think your potential buyers may be lurking. There are great for brand awareness and retargeting marketing.
As people are more into smartphones than desktop or laptops, the internet is shifting towards a mobile-first approach. Now advertisers are pushing their ads on smartphone platforms, apps and push notifications. This will grow big.
Content marketing is nothing but promoting any sorts of content like article, video, infographic, etc through paid or non-paid methods. The aim is to either bring in more visitors or drive sales/signups.
This comes under brand management services where we digital marketers access the brand popularity of a particular brand and try to increase it’s presence further. This is done by various methods.
The most important thing is to measure a brand/company’s online presence and come up with a solid marketing plan that will help to achieve the objects of the required firm. This may require an A/B testing to see what’s working & what’s not.
It is one of the most common forms of running ad campaigns on search engines and social media sites like Facebook. Here the advertiser is charged only when someone clicks on the ad.
In the above sections, we already have discussed that more than 70% of the world population is on the internet, either using social media, searching for information or buy products or services.
Now image, you’re starting a new business with the best quality product in the market, but are very few takers. In this case, what would you do? Pretty simple you’ll do simple research where the demand for this product is high.
In this scenario let’s say people from other states or cities buying these products & you are shocked to see that a significant among of people are searching for that particular product online.
What will be your initial reaction? Let me guess “Wish I could sell them online?”.
Then you decided to sell your products online, you’ve created your business website, upload some of the products and now waiting for the customers to visit your website and start placing orders.
Sorry to say this is not happening like that it is not easy to get an order online just by creating an online store.
You may wonder why?
The answer is simple there are thousands maybe even more websites trying to sell the same product they are competing against each other for getting visitors to their website.
Do you know that only 10 with sites can rank on the first page of Google and hundreds of sites are already fighting for these 10 spots?
Chances are there that nobody will ever find your website online To make it rank on the first page of Google and to bring targeted people to visit the web store you need to have a digital marketing strategy for your website.
And guess who can help you with this? Of course, a digital marketing agency.
You can do some little switch to your website but without any advance knowledge about certain topics like:
This is the reason that digital marketing is important for small and local businesses just like you.
We have more than 4 years of experience in SEO, Digital marketing, Social Media Marketing, Content Marketing, Google & FB Ads.
We have expert professionals who’re committed to providing better results to clients. Customized Plans are also there to avoid unnecessary costs.
Apart from these here are 5 reasons to choose us as your digital marketing agency:
The first thing that comes in the mind of any business owner while opting for online marketing services is the cost factor don’t you worry we have you cover our plans starts from as low as 7999/- only.
The primary reason why many people frequently change their marketing firm is due to the fact that they promise a lot and deliver less. We promise the actual actional results that are achievable in the time frame.
Our working procedure is very simple, we first have a consultation with the client, ask them their problems, business & what exactly they want. Based on that information we devise our marketing strategy/initial roadmap.
To be a successful digital marketing agency, you need to have an exceptional team that is capable of providing the desired outcomes for the clients through ethical & innovative ways. And we’ve got a team full of young enthusiasts ready to take up any challenge.
Thus choose Logical Nerds if you want to have a bit of digital India by going online using our SEO & Digital marketing services in Kolkata. Very much affordable, tailored for small & local business owners.
By the way, did we mention that we also teach small & local business owners, entrepreneurs & professional SEO & Digital marketing in Kolkata?
Logical Nerds provide online marketing services as well as Digital Marketing training in Kolkata. From us, you can gather most of the knowledge about Digital marketing that one will have. We’re one of the best institutes for digital marketing in Kolkata that you’ll need to start your journey in this field.
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If you have some more queries about our marketing services, check the FAQ!
Digital marketing services include SEO, Social media marketing, advertising on Google & Bing, email marketing, etc. 90% of these services are related to advertising your business or products/services on the Internet where your customers may be roaming about.
Type of D.M. services we offer to your clients are [high demand]:
This entirely depends on the services you’re opting for. Typically for small & local business owners, the plan starts from 7999/- only per month. This is the lowest you can spend on online marketing services based on the requirement.
When looking for the right online marketing agency you need to ask yourself some questions like:
What is your goal i.e. want you want them to achieve for you? How much can you spend monthly? What services do you require?
Have a chat with the company’s representative, see how reliable & trustworthy they’re. These are the few things to check before making any commitment to any firm.
Let us help your business grow online. Think of us just like your business partner. We both grow together. Visit us for a cup of coffee by filling up the form below.