What is Copywriting?

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Writing is a great field to get into and this article today will provide you with information, tips, tricks, insights, trends, and resources for the field of copywriting.

There are many different ways that you can learn more about copywriting. This article will focus on different resources and helpful guides to help you if you’re looking forward to copywriting as a career.

What is Copywriting?

According to Wikipedia, the definition of copywriting is:

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.

The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

A copywriter is a person who sells!

Copywriting in Advertising

Basically copywriting in marketing & advertising means “The art of writing powerful headlines for promotional, ad copies, sales pages, eBook Headline, Email Subject Line, etc. that can lead to a sale”.

How copywriting can help business & people?

  • Aspiring copywriters.
  • Bloggers to write better headlines.
  • PPC professionals looking to develop their career.
  • Business owners can improve their advertising across various medium.
  • Freelance writers.
  • Effective copywriting can grow business for Entrepreneurs & startups.
  • Businesses trying to improve sales conversion.

Types of Copywriting

  • Creative Copywriting
  • SEO Copywriting
  • Technical Copywriting
  • Content Copywriting
  • Business Communication
  • Business Writing
  • Content Marketing
  • Content Writing
  • Freelancing
  • Sales Skills
  • Writing

What does a copywriter do?

Primarily copywriters are hired for writing promotional, ad copies for facebook, google & twitter etc., sales & squeeze pages and writing catchy email subject lines.

But nowadays the job role has changed a bit, now copywriters have to perform all the activity of a typical writer depending upon the situation or need of the company their job roles can be writing:

  • Sales Page/Landing Page
  • eBook Headline
  • Blog Posts
  • Newspaper advertisement
  • Catalogues
  • Brochures
  • Taglines
  • Email Subject Line
  • Social Media Posts
  • Facebook Ads
  • Twitter Ads
  • Google Ads
  • Bloggers
  • Content Marketing
  • Book Writing
  • Social Media Managers
  • Email Marketers

Copywriting examples

Here are some ads copywriting examples from various platform to give you a basic idea “ How to write copy that sells & How to use images to support your Copy Writing”.

These ad copies show great creative copywriting skills like emotion, persuasion, urgency, compelling, unique and concise.

1. Facebook Ad Copy Example:

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2. Sales copy example:

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3. News headline copywriting examples:

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4. Mozilla.org newsletter copywriting:

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5. Linkedin ad copies example:

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6. Google Adwords ad copies example:

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Learn how to become a copywriter?

Okay, I assume you’re a content writer/blogger that’s why you’re searching for this topic, look if you’re a content writer or simply a writer, you can learn copywriting and kickstart your career in this field.

The key to copywriting is that you must understand that you’re writing in a different style and to a different audience.

You must learn how to communicate with your readers or audience so that you can persuade them to take action i.e. to buy the product or service that you are writing about. Thus you’re converting your loyal reader into your customer or lead.

You will have to make an initial connection with your audience at first or else you’ll see that you’re unable to grab the audience’s attention.

Thus resulting in the loss of sales and revenues.

The Most Powerful Copywriting skills that you need to have..

Firstly, the important point on learning copywriting is to pay attention to the headline.

The headline is the thing that goes viral not the whole content. If you cannot catch your reader’s’ attention with the headline, they might not be interested in rest of your content even if it is full of meaty information.

In ad copies, email subject lines, blog post headlines, promotional emails etc you may get a few seconds in which you can grab the person’s attention or else he will scroll down to the next.

The headline is the most important factor to grab the attention.

This is just an example of copywriting and what you must look for.

Secondly, whenever you’re writing a promotional or sales copy for any product or service always remember to put yourself in the shoes of the customer.

One way of achieving is through extensive research and practice, try to get into the mind of a specific customer and try to address their problem through your writing.

By doing this, you will have a better idea of what to include in your message when trying to connect with your target audience.

Copywriting Tips for Beginners

Understand your product first and define your positioning

Know your target audience and their pain points

Write Lots of Headlines

Short and crisp

Make Specific Claims

Create a Sense of Urgency

Add Call To Action (CTA)

Read Also: What is SEO and How Does it Works?

Copywriting secrets – How to write copy that sells

The key to being successful copywriter is to practice hard.

If you constantly read & write, continue to develop your skills, you’ll see that you’ve mastered that art of great copywriting.

Read this beautifully written Quora answer: What are some tips for a new copywriter

Your goal is to educate an audience in a way that persuades them.

How to become a freelance copywriter?

Freelance copywriting has great demand in the market and is exponentially increasing day by day.

how to become freelance copywriter

Firstly, you have to register on freelance websites like Freelancer. The process of getting jobs is that you have to bid for projects with other freelance writers.

The determining factors that you can get the project are your profile, reviews/testimonials on it, your sample works and your price.

So, you need to build a solid profile where you must upload your all details with a profile picture. Then upload some of your best works maybe ad copies, social media posts, sales copy etc.

Mention how you’re gonna complete their work and in how much time. Remember don’t delay in delivering that work.

These things will help improve your credibility and firmly anchor you as a potential candidate who can get the job done.

For in-depth details on how to become a freelance copywriter with no experience >> refer this post on medium.

Freelance websites to get writing jobs:

  • https://www.upwork.com/
  • https://fiverr.com
  • https://truelancer.com
  • https://www.guru.com/

Copywriting as a Job

A career in copywriting can land you very good jobs.

The salary of a copywriter is much higher than the average salary junior engineers & MBA professionals in India.

You can even work as a freelance writer and some good extra money on free time.

If you look into Indeed.co.in and Naukri.com sites, the average salary for a copywriter in India is right around Rs 18k – Rs 20k.

So, you can imagine the hell amount of money you can make with Full-time job + Freelancing.

Though for the first 6 months you may be paid much less because of probation period.

Anyways, try to get jobs in companies like advertising, marketing, Digital Marketing etc. And online media sites like yourstory, beebom, wittyfeed, buzzfeed India, scoopwhoop etc.

Do your research properly to get in a good company.

Best copywriting books for beginners

The first book that I want to mention here is Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself), this is a great book for you to look at because it will give you an insight into copywriting.

This book contains cartoons and diagrams to make learning more enjoyable and effective.

The second book Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself), is little different. It explains advanced concepts, specific copywriting techniques as well as how to develop ideas and structure your copy.

Other notable best copywriting books:

BooksPurchase Link
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy Buy Now
Cashvertising: How to Use 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Buy Now
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Buy Now
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers Buy Now
Writing Copy For Dummies Buy Now
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Buy Now

Best accredited copywriting courses online for Professionals & Beginners

Here are some of the advertising copywriting courses in India that I have found on the internet. Try to get enrolled in any of the following online courses that are mentioned here depending on your level of expertise.

Some of the courses are designed to make you better at writing sales and ad copies like a boss and some are for writers who are looking forward to a career in copywriting.

Sr. NoCourse NameCourse Link
1Copywriting secrets - How to write copy that sells Enroll Now
2Copywriting Master Course - Work From Home 3 Hours A Week! Enroll Now
3Copywriting - Become a Freelance Copywriter, your own boss Enroll Now
4Copywriting; Complete Copy Writing 4 Blogging & Online Sales Enroll Now
5Writing Tools & Hacks: Copywriting/Blogging/Content Writing Enroll Now
6Copywriting White Papers – An All Levels Strategy Enroll Now
7The Complete Copywriting Course - Learn How To Write To Sell Enroll Now
Or click this link here to see all courses on udemy.

Tip:

If you’re a newbie I then will like to suggest that try to enroll in a course to see work thing works and then gather as much as you can from other online and offline sources.

Why go for online courses?

Because they are damn cheap and you’ll have access to them forever. And the most amazing part this that online courses are all time kept updated time to time.

Final Thoughts

To sharpen your writing skills you can search the Internet, there are tons of resources that are available for you.

You easily can find tutorials on youtube or site like udemy.com to learn more about this field as well as get insights into the field & work trends.

Hopefully, this article on copywriting giving you some ideas and insights into the ever-growing field of copywriting.

If you currently working as a writer, this can be a major career transition as this field does require a great deal of creativity and you can get jobs with great benefits such as good salary & flexibility.

Resources:

  1. https://blog.kissmetrics.com/copywriting-headline-examples
  2. https://blog.hubspot.com/marketing/copywriting-examples
  3. https://blog.bufferapp.com/copywriting-formulas
  4. https://copyblogger.com

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